Duke, Alan. Colbert demands 'democracy in orbit' after winning poll. 31 March 2009. http://www.cnn.com/2009/SHOWBIZ/TV/03/31/colbert.nasa/index.html?eref=rss_tech

The comedian Steven Colbert, host of the Colbert show, recently demanded that he new wing of the international space station be name after himself or he would take control as “space's evil tyrant overlord.” NASA set up an election to determine the name of the new wing and Colbert received 230,539 of the more than 1.1 million votes cast, coming in at first place. The second runner up was Serenity. Serenity was the name of a spaceship in the television series "Firefly," which was started from a 2005 movie. NASA reserved the right to "ultimately select a name in accordance with the best interests of the agency. ... Such name may not necessarily be one which is on the list of voted-on candidate names." Colbert has received the support of at least one congressman. Colbert has had a history of getting his name out there, including a presidential election bid, a flavor of Ben and Jerry’s ice cream as well as a plane operated by Virgin America airlines.
If a government agency is going to have a vote for the name of something, it needs to follow thru. The situation could have been easily avoided by have selected group of possible name, and then allow the public to vote from the pool. I find it hard to believe that someone in the public relations department did not see something of this manner coming. If a government claims to be democratic and one of its agency attempts a ploy to get more people interested in the operations of the agency they should at least honor the election results. NASA could have just set up the illusion that people had say but they didn’t.